Work
Experience

antoni_ Creative Director for Mercedes-Benz

January 2025 - current

Working closely with international markets and stakeholders, I craft campaigns that not only elevate the brand’s premium positioning but also forge deeper emotional connections with diverse audiences. My role involves translating complex brand narratives into visually compelling, strategically grounded creative that resonates across cultures and channels. From global TVC concepts to integrated brand platforms, I ensure that every execution upholds Mercedes-Benz’s legacy of innovation while pushing creative boundaries to remain culturally relevant and commercially impactful.

Oliver Schrott Communication - Creative Director

August 2023 - December 2024

At OSK, I expanded upon the traditional creative leadership role by immersing myself in a more integrated and strategically complex client environment—specifically, Mercedes-Benz. My core focus lay in collaborating cross-functionally with partner agencies to conceptualize and execute culturally resonant PR stunts and campaigns. I led the development of digital-first content strategies across platforms such as TikTok and YouTube, blending storytelling with brand relevance. Additionally, I played a key role in ideating and shaping brand experiences through events and immersive activations, ensuring every creative output aligned with both brand vision and contemporary cultural touchpoints.

Jung von Matt - Creative Director

February 2021 - July 2023

My day-to-day duties included conceptualising and implementing ideas, developing guidelines and strategies for various creative projects, and overseeing them to completion. Working closely with the strategy department to unlock key insights and ideas. Collaborating with client service teams to obtain knowledge of the clients’ requirements to ensure briefs are answered correctly. Presenting work to clients and building relationships with them. Reviewing and guiding teams to brainstorm and create exceptional work. day

M&C Saatchi Abel - Creative Group Head

2018 - 2021

As Creative Group Head, I was responsible for leading multiple client accounts independently, without a Creative Director in place. This meant not only overseeing the creative output but also ensuring that every concept aligned strategically with the brand’s objectives. I guided the team through ideation and execution, provided clear creative direction, and worked closely with account leads to deliver work that was both impactful and on brief. It was a role that required both leadership and hands-on involvement—balancing big-picture thinking with day-to-day creative problem solving.

Accenture Song - Senior Copywriter

2015 - 2017

This was where I truly developed my writing craft—progressing from Junior to Senior Copywriter while gaining a deep understanding of copy structures and campaign development. I wrote everything from cereal box copy to punchy print ad headlines. In my early years at Accenture Song, I focused primarily on BTL work: events, activations, and shopper marketing for brands like Lindt, Heineken, and Strongbow. As I advanced, my responsibilities expanded to include TV and radio campaigns for these same brands.